If you’ve been writing blogs for a while and have an audience built up, you’re probably wondering how you can take things to the next level. After all, there’s a lot of competition and you don’t want to lose your readers to someone else. Building a deeper relationship with your audience is one of the best ways to keep them engaged – and loyal.
Below are seven powerful ways to connect with your blog readers.
- Add Humor
Unless you’re writing about a sensitive topic, don’t hesitate to add humor to your blog posts. In fact, humor can make you sound more human and approachable – things that are good for growing a business. To start off with some light humor, be yourself and poke at fun situations and relatable habits.
- Tell a Story
Stories are a fun and engaging way to illustrate a concept. Be sure that when you tell a story, you have a clear beginning, middle and end. If you bounce all over the place, you’ll lose your readers’ interest. Also, choose stories that are relatable to your audience and make sure the story aligns with the overall message of the post.
- Share Examples
If you don’t have a story to tell, consider using an example instead. People love examples because it helps them envision what you’re talking about. You can also share reverse examples, which are examples of things that went wrong. This is a great opportunity to show how your products and services can help.
- Write Conversationally
Try to write as if you were talking to a friend. It’s a great way to show your personality and connect with your readers. Not only does writing conversationally sound natural, but also it shows your knowledge with the topic. If all you’re doing is spitting out facts or rewriting copy, your content won’t have any value.
- Respond to Comments
We know it can be risky to leave your comments section open, but it’s possible to do when you moderate your comments, install a spam filter and create a comment policy. As comments are posted to your blog, be sure to respond to all of them. This shows that you are genuinely interested in helping your readers.
- Evoke Emotion
Sparking emotion in your readers may not be the easiest task, but once you achieve this, you’ll find that it’s easier to get them to take action. So how can you evoke the desired emotion? One way to do this is by offering your opinion on an important topic. Just be sure to choose a topic that’s in your wheelhouse.
Connecting with your blog readers won’t happen overnight, but trying these strategies will help you see the results you’re looking for.