Are you looking for ways to revamp your social media marketing in Baton Rouge? If so, it helps to be aware of the latest trends and how they can strengthen your social media presence. When done right, social media marketing can establish trust, increase loyalty and boost brand awareness.
Below are the latest social media trends you do not want to ignore. Let’s dig in.
Social Media Videos are on the Rise
The pandemic has forced more people to isolate at home, which is why we’re seeing an uptick in gaming and YouTube videos. The Harris Poll conducted earlier this year also found that between 46% and 51% of US adults were using social media more frequently since COVID-19 broke out.
Not only are people bored and distracted sitting at home, but also they rely on social media to stay connected and read relevant news. So far, Instagram and Alibaba are among the platforms that have announced new ways for brands to boost revenue from ads.
TikTok and Reddit are Growing in Popularity
Global time spent on TikTok grew 210% year-over-year in 2019 and Reddit’s monthly active users grew 30% year-over-year. TikTok is appealing because people get short bursts of entertainment to keep them engaged. Reddit, on the other hand, is popular because of the high quality content and conversations. As people spend more time on social media, they’re opening up to other channels like TikTok and Reddit.
Social Media Stories are a Still a Hit
Social media stories aren’t going anywhere. Daily active stories on Facebook, Instagram and WhatsApp hit 500 million each in 2019. People love these types of videos because they’re short, easy to consume and immersive. You can expect them to shine on for now, especially with all the new animations, stickers and filters being added.
Social Commerce is the Future
More people are shopping online because of the convenience it offers, especially during a pandemic. Social commerce, in particular, is already influencing customers. There are millions of people on these channels and they can browse and buy products without stopping what they’re doing. Nearly 3 out of 10 businesses plan to have a social commerce plan in the next 12 months.
These are just some of the social media trends to have on your radar right now. If your social media marketing in Baton Rouge isn’t where you want it to be, schedule a consultation with WSI Star Web Solutions. We are experts in social media marketing and how to use it to your advantage.