Launching a website is a big deal, but the hard work doesn’t stop here. Once your website is live, you will need to concentrate on creating good content and improving the user experience. Being a hands-on website owner allows you to keep moving forward and keep gaining traction with the search engines.
Fortunately, there are some great tools to help along the way, including Google Analytics, Google Search Console, Google My Business and social media. Below are the steps to take when your business website goes live.
Expand Your Content
Right now, you probably have some fresh, relevant content on your web pages that explains your business and what you do. But it’s important to continue adding content to your website so that it always looks fresh and new to Google. The best way to do this is with a dedicated business blog.
Use your blog to share information about your products and services. Be specific and offer value to your readers, as this will help establish yourself as an industry expert. You can then share your content on your social media platforms and email newsletters.
Also, ask your SEO team for recommendations on web content. Chances are, you can probably add more pages and content to improve your rankings.
Get Active on Social Media
Having a strong social media presence will drive traffic to your website. That’s why it makes sense to spend some time on social media platforms. You don’t need to be on all of them. Pick a few and spend time growing your audience. It’s better to be on fewer channels but give them your full attention.
The channels you pick depend on your business, your target audience and the content you’re sharing. Good platforms to start with are Facebook, Twitter, Instagram, and LinkedIn. You can then branch out and try others like Snapchat, TikTok and Pinterest, depending on your demographics.
Set Up Business Listings
Using online directories help improve your local SEO and even brings traffic to your site. Take some time to claim your business on Google My Business – doing so will help you appear on the Maps section of Google, too! Other online directories to list your business on are Yahoo!, Yelp, Better Business Bureau, Whitepages and Yellow Pages.
Encourage User Reviews
Reviews build trust and show customers that you are a reputable business, especially if you’re new. Your reviews should be authentic and come from real customers. You can even give people an incentive to gather more reviews, such as a 10% off coupon or chance to win a free prize. As customers leave reviews, respond to them to show that you are actively reading and improving.
Watch Your Analytics
Keep an eye on Google Analytics to know what your site is doing right and wrong. You can see a lot of information this way, such as your traffic, where it’s coming from, which pages are most popular and how long people are spending on your site. Talk to your website management company to determine what changes you can make to keep improving your website.
Remember that your website is a living, breathing entity that needs regular attention. Once it goes live, the real work begins! Hiring an internet marketing company like WSI Star Web Solutions can help, as we have great results with SEO, PPC and more! We’ll help you bring your website to the next level!