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5 Tips for Creating a Social Media Strategy

5 Tips for Creating a Social Media Strategy Do you have a social media plan? If not, you should! A well-defined social media strategy provides you with guidance as to what to publish, where to publish it and when to publish it. Following this plan increases the chances for visibility and reach and ensures that […]

10 Tips to Help You Write Better Social Media Content

10 Tips to Help You Write Better Social Media Content Content will continue to be crucial for your digital marketing strategy in 2016, so it’s a good idea to redefine the expectations you have for it. Not only does the content on your website and blogs count, but so does the content posted on your […]

How to Encourage More User-Generated Content

How to Encourage More User-Generated Content Consumers trust user-generated content (UGC) more than sponsored content because it’s believed to be more genuine and honest. One report found that 85% of users feel that user-generated content is more persuasive than photos or videos. If you haven’t gathered much UGC, it’s time to start. You don’t want […]

Content Types That Bring in Leads and Conversions

Content Types That Bring in Leads and Conversions Creating content is an effective way to reach your audience and help them understand how your product or service can fit into their lives. Visual, interactive content is especially helpful at increasing clickthrough rates and conversions. The more useful the content is to the reader, the more […]

Grow Your Email List With These Content Upgrades

Grow Your Email List With These Content Upgrades How would you like to grow your email list? Today, we are going to talk about content upgrades and how they can quickly and efficiently grow your subscriber list. The best part is, content upgrades help you land more qualified leads rather than general subscribers who might […]

10 Types of Interactive Content You Should Be Using

10 Types of Interactive Content You Should Be Using Interactive content is successful at attracting attention and driving brand awareness. It’s also a great way to diversify your content marketing strategy. According to 2017 research from Content Marketing Institute and ion interactive, 46% of content marketers use interactive content and 68% agree that it’s an […]

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