If you’re a startup business, there are many challenges you’ll face today and in the future. The hope is that these challenges will all be worth it as you start growing and carrying out your dream. Fortunately, you’re not alone in your endeavors. There are a number of experts who can help you along the …
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Pay per click management is the process of overseeing and managing your company’s PPC ad spend. This can be done on your own or through a digital marketing agency like WSI Star Web Solutions. Even though it’s impossible to reach perfect optimization with your PPC campaigns, this is still the goal of PPC management. It’s …
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Your logo is an important part of your business identity. When people see your logo, they should feel positively towards your brand. However, as your brand changes, it’s possible that your logo is no longer a positive representation of your products and services. This means that it could be time for an update in your …
A digital marketing agency in Baton Rouge specializes in all major areas of internet marketing. You can hire one to boost your company’s branding, create an optimized website and run marketing analytics. Not only will these improvements grow your bottom line, but also you get highly personalized attention that meets the needs of your business. …
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Gen Z is shaking up the retail market. Already, Gen Zers, ages of 16-21, spend $143 billion a year and are expected to represent 40% of all consumers by 2020. The biggest challenge with Gen Zers is that they have no concept of what it’s like to live without the internet. As a result, they …
How’s your relationship with your digital marketing agency in Baton Rouge? If it’s not as positive and constructive as you’d like it to be, it may be time to switch companies. Before you have this discussion, however, be sure that you have the facts. Understand where the flaws are and what weaknesses are having an …
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Are you curious to know what types of content are most effective? Each company has a unique audience, so you’ll have to experiment with different types of content to see what your readers like best. That said, there are some forms of content that are worth exploring regardless of your audience. For example, the human …
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When looking to partner with a digital marketing agency in Baton Rouge, there are many things that you must take into consideration. What makes this process difficult is that there are tens of thousands of internet marketing firms that all look great and promise great things. So, how do you go about narrowing down your …
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Website personalization is the process of creating customized experiences for the people who visit your website. This gets a far better response than a generic website that appeals to no one in particular. Personalization can be tricky. If you don’t personalize your website enough, you won’t connect with the right people. If you go overboard …
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New site features are added all the time, but this doesn’t make them the right fit for your site. You have an audience to satisfy, so you must think clearly about the features you add and what value they bring to users. Remember, less is more, especially when you want visitors to complete a desired …
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