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Organic vs Paid: Is there a Winner?

Organic vs Paid: Is there a Winner? The world of internet marketing can be pretty complex and confusing, especially if you’re trying to figure out how to find balance between paid marketing and organic marketing. While many will claim you should stick to one or the other, the truth is that you can benefit from […]

5 Ways to Personalize Your Social Media Campaign

5 Ways to Personalize Your Social Media Campaign Social media gives you the opportunity to reach customers and connect with them in a meaningful way. This is a huge advancement from the traditional billboards and newspaper advertisements that only went so far in establishing strong relationships with customers. Yet positive rapports don’t just form overnight. […]

5 Secrets to Successful Marketing Automation

5 Secrets to Successful Marketing Automation The more your business can nurture leads and build long-term relationships before prospects are ready to buy your product, the more likely you are to win their approval and increase your conversion rate. To help nurture leads through the marketing funnel is marketing automation software. It takes the tedious […]

Thinking about Marketing Automation? Here are 3 Questions to Ask Yourself

Thinking about Marketing Automation? Here are 3 Questions to Ask Yourself For some business owners, the decision to use marketing automation doesn’t come easy. Marketing automation is a powerful, valuable tool that allows you to streamline tasks, manage multi channel campaigns and track your budget. It also facilitates relationships with your customers because you can […]

3 Great Reasons Why Businesses Need Social Media

3 Great Reasons Why Businesses Need Social Media Social media has significantly changed the way businesses do business. The telephone opened up new opportunities, but not the way social media has. Each day, we’re learning new ways to incorporate social media into our lives, whether it’s reading the latest news, connecting with colleagues, sharing photos […]

5 Marketing Mistakes to Avoid as a Small Business

5 Marketing Mistakes to Avoid as a Small Business There’s a reason why brands spend so much time creating their marketing plans. Marketing can make or break a business. Small businesses don’t have as much money to work with, so they tend to be more limited on the things they can do. Because of this, […]

Best Ways to Market Your Business on LinkedIn

Best Ways to Market Your Business on LinkedIn LinkedIn has become a top network for marketing and social selling. As a business owner, you can use the professional network to connect and engage with potential customers and nurture them through the sales funnel. However, it’s not always clear as to how you can gain the […]

How to Get More Personalized with Your Marketing

How to Get More Personalized with Your Marketing There was a time when personalization meant adding a name to an email message. Today, that is no longer the case. Between analytics and big data, marketers can learn a lot about their audience. By creating buyer personas, you can strip down to the basics of what […]

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