How to Spruce Up Your Landing Pages for the Holidays PPC landing pages need to be tweaked for the holiday season. In order to meet the expectations of your holiday shoppers, you must have landing pages that support your PPC campaigns. If a shopper clicks on your ad for a holiday cookie gift basket, they …
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Why the Customer Experience Must Include Mobile When thinking about the customer experience, it is absolutely critical that you include mobile in your thinking. Mobile is a major touch point for many customers. With mobile searches surpassing desktop searches as of last year, it’s clear that the mobile experience cannot be ignored. In fact, some …
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Signs Your Website Needs an Update It’s not always easy to determine if your website needs an update. If you haven’t updated your site in some time, it’s likely that it could benefit from a facelift. Likewise if you feel that your website doesn’t stack up to the competition. If you are embarrassed to point …
10 SEO Factors You Can’t Ignore Despite what some say about SEO being dead, an SEO strategy is a critical part of your online presence. Without a well-constructed SEO strategy, your customers won’t be able to find you when conducting their searches. Let’s say you provide residential painting services in the area. When people search …