Thinking about Marketing Automation? Here are 3 Questions to Ask Yourself
For some business owners, the decision to use marketing automation doesn’t come easy. Marketing automation is a powerful, valuable tool that allows you to streamline tasks, manage multi channel campaigns and track your budget. It also facilitates relationships with your customers because you can use the software to personalize your interactions. At the same time, marketing automation is another investment you may not be ready to make. So is it worth it?
While the final decision is ultimately up to you, we recommend asking yourself these three questions. Hopefully, they will lead you in the right direction!
1. How many tools are you currently using?
When executing your marketing plan, think about how many tools you currently use. The more tools you require, the more integration is needed so that you can track users on their journey to becoming customers.
This is where marketing automation is extremely helpful. Rather than having a bunch of different tools – your CRM, CMS, email service provider, form builder tool, etc – you could have all of them integrated into one simple platform.
If, however, you’re not using many tools and you’re seeing great results, you probably don’t need marketing automation.
2. What is the journey like from prospect to customer?
Think about the journey the average prospect takes before becoming a customer. If it’s a long and complex journey, you can definitely benefit from marketing automation. Marketing automation allows you to personalize your communications so that you can send the right content at the right time.
If your prospects have a short and simple path to becoming a customer, you may not need marketing automation just yet.
3. Are you willing to learn how to use marketing automation?
Marketing automation can bring your organization a lot of success, but you must be prepared to invest some resources into it. Your time is one of them, as it will take time to learn the ropes. Marketing automation does not work if it’s run on autopilot, so you can’t be lazy with it.
Marketing automation is not free, either. While there are many affordable options available for small businesses, it’s still an investment. The good news is that once you understand how it works, you’ll see a quick return on investment.
If you are ready to learn more about marketing automation and how it can benefit your organization, call WSI Star Web Solutions today at (888) 853-4449.