With so many businesses practicing internet marketing in Mississippi, one of the best ways to stand out is by building trust and credibility with your community. By addressing your audience’s needs, solving their challenges and answering their questions, they’ll be more likely to turn to you in the future.
As you look to develop stronger brand connections with your audience, here are five trust signals that your ecommerce business needs to thrive.
- Social proof
When you want to buy something, your friends, family and consumers influence your decision. The same is true for your customers. They want to hear from people who have tried your product and service, which is why social proof is a huge asset. If you get a negative review along the way, try to address it in a helpful and objective manner. But, don’t let the fear of getting bad feedback stop you from collecting reviews.
- Noteworthy clients
If you have helped notable clients like big businesses or manufacturers, post their logos to your website and landing pages. This is like social proof – but better – because people will recognize the name. If they see that someone in their industry or someone they look up to benefitted from your services, they’ll be more likely to choose you as well.
- Security certifications
Because ecommerce businesses accept online payments, it’s important that your customers feel safe at checkout time. If financial information is not secured properly, it could become compromised. The last thing a shopper wants to find out is that their account has been hacked. To ensure safe shopping, include security badges and make sure your site has its SSL certificate.
- Live chat support
People feel safer when they see that live chat support is available to help them. This way, if they have a question while browsing products or adding items to their cart, a lack of information won’t stop them from completing the sale. A live chat button also allows you to improve customer service without taking away resources from your in-house team.
- Location map
Your business may be online, but it exists beyond the digital world. Show shoppers where you are located. Include a map on your website, along with your contact details. Even if you don’t have a physical store where customers can shop, they still like to know where your headquarters are. It makes a business feel more personal and trustworthy.
These five trust signals are easy to implement and can start working for you right away. In fact, you probably have some of them already (social proof, testimonials) so it’s just a matter of adding them strategically to your site. For an evaluation of your site, contact the internet marketing Mississippi professionals at WSI Star Web Solutions.