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Trust Signals Your Ecommerce Business Needs

With so many businesses practicing internet marketing in Mississippi, one of the best ways to stand out is by building trust and credibility with your community. By addressing your audience’s needs, solving their challenges and answering their questions, they’ll be more likely to turn to you in the future.

As you look to develop stronger brand connections with your audience, here are five trust signals that your ecommerce business needs to thrive.

  1. Social proof

When you want to buy something, your friends, family and consumers influence your decision. The same is true for your customers. They want to hear from people who have tried your product and service, which is why social proof is a huge asset. If you get a negative review along the way, try to address it in a helpful and objective manner. But, don’t let the fear of getting bad feedback stop you from collecting reviews.

  1. Noteworthy clients

If you have helped notable clients like big businesses or manufacturers, post their logos to your website and landing pages. This is like social proof – but better – because people will recognize the name. If they see that someone in their industry or someone they look up to benefitted from your services, they’ll be more likely to choose you as well.

  1. Security certifications

Because ecommerce businesses accept online payments, it’s important that your customers feel safe at checkout time. If financial information is not secured properly, it could become compromised. The last thing a shopper wants to find out is that their account has been hacked. To ensure safe shopping, include security badges and make sure your site has its SSL certificate.

  1. Live chat support

People feel safer when they see that live chat support is available to help them. This way, if they have a question while browsing products or adding items to their cart, a lack of information won’t stop them from completing the sale. A live chat button also allows you to improve customer service without taking away resources from your in-house team.

  1. Location map

Your business may be online, but it exists beyond the digital world. Show shoppers where you are located. Include a map on your website, along with your contact details. Even if you don’t have a physical store where customers can shop, they still like to know where your headquarters are. It makes a business feel more personal and trustworthy.

These five trust signals are easy to implement and can start working for you right away. In fact, you probably have some of them already (social proof, testimonials) so it’s just a matter of adding them strategically to your site. For an evaluation of your site, contact the internet marketing Mississippi professionals at WSI Star Web Solutions.

CLIENT Testimonials

I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

Kathryn Smith

Burns Smith and WSI Stat Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.

Trust Signals Your Ecommerce Business Needs | WSI Star Web Solutions
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