Every brand dreams of going viral. How nice would it be to create content that drives tons of traffic to your website and leads you to sell out of your products or services? But going viral isn’t easy. You’re competing with millions of brands, not to mention your products and services must be valuable to a wide range of people. So is it worth trying to create viral content or should you use your time for other things?
Surprisingly, going viral isn’t necessarily all that it’s cracked up to be. Just because you get a few minutes of fame doesn’t mean this is enough to sustain your brand for the long term. Nevertheless, creating content that is share worthy is still an important part of your internet marketing strategy in Jackson MS.
What Does it Mean to Go Viral?
When something “goes viral” it means that it spreads rapidly through a population and is frequently shared with others. There are no exact statistics for going viral – some claim it’s 1 million while others say it’s much higher than this. And sometimes, people think their content has gone viral, when really, it just has a high engagement rate and average virality.
Even if you don’t go viral according to some definitions, it’s a win when your content is getting noticed by your audience and shared with others. Content is a powerful tool for businesses that want to connect with consumers, so if your content is doing this, you have something to be happy about.
How to Determine Content Virality
When creating content, here are some of the ways to assess its chances for going viral. Remember, you need the right mix of ingredients for this to happen.
- Create content that is appealing to all demographics
- Choose a trending or newsworthy topic – check out trending hashtags or new stories
- Share the content to social media and make sure your audience sees it right away – it can’t get buried underneath all the other posts
- Enlist help from influencers to get your content seen by more people
- Create a catchy headline and include sleek visuals
Is Going Viral Really Worth It?
Going viral is a huge accomplishment, but keep in mind that this alone will not sustain your brand. Viral content is popular in the moment, but once it has been shared and talked about, it’s often forgotten. A better strategy is to focus on creating high quality, valuable content that you can share on a variety of platforms.
Furthermore, going viral doesn’t necessarily result in higher conversions and sales. People will recognize your brand, but that doesn’t mean they’re going to buy your product or service. Our best advice: keep moving forward with valuable, relevant content your audience will love.
WSI Star Web Solutions can help you build an effective internet marketing strategy in Jackson MS that has the potential to go viral. Contact us today to learn more about our approach to content creation and promotion.