Social media marketing in New Orleans is a beautiful thing – until it’s not. While you’re able to set up a profile for free, run ads and engage your audience, social media becomes a headache when people start using it as a sounding board. So how can you be a fun, engaging brand on social media while managing your reputation?
The best way to manage your channels is by being proactive. If conversations are happening online without your knowledge, you can’t do anything to protect yourself. Let’s cover a few tips to help you manage your reputation on social media.
Track Conversations about Your Brand
To stay ahead of the game, you need to track the conversations that are taking place on social media. To do so, it’s best to use a social listening tool to ensure you catch any discussion that has to do with your brand. You can ask the tool to follow specific hashtags or keywords.
Any time these words are used, you’ll get a notification alerting you about the conversation. Then you can check in and see what people are saying about your business. If something is wrong, it allows you to interact, discuss the problem and work toward a solution. If someone is praising you, you can check in and let them know you appreciate their feedback!
Respond to All Comments and Reviews
People often leave reviews and comments on social media so that they can let others know about their experience. Always, always respond to comments and reviews whether they’re good, bad or neutral. This shows that you are listening and taking the feedback into consideration.
Keep in mind that every time you respond or acknowledge someone’s post, you are shaping your narrative. If you only respond to good posts, what narrative are you creating? If you get defensive when someone writes something negative, how does your narrative change? Show your commitment to your customers by being open, transparent and responsive.
Highlight Positive Reviews
Addressing negative reviews is important, but positive reviews are an excellent opportunity for reputation management. People trust user-generated content more than content coming directly from the brand, so you should maximize this across platforms. Highlight these positive experiences on your social media channels or talk to the customer about doing a case study.
Social media is a versatile platform that allows you to engage with customers and reach a wide audience. But it’s not something that should be run on autopilot. To be successful, you need to be proactive and monitor the conversations happening online. With the right tools and help from social media marketing in New Orleans, you’ll be able to do this with ease!