What are the Benefits of Podcasting?
Are you trying to make deeper connections with your audience? If so, it’s possible that podcasting can help. Businesses thrive when they work person to person. Podcasting is one more channel that helps you connect with your audience and establish yourself as a trusted source. It may seem a bit scary at first to have your voice on audio for anyone to download, but rest assured that creating podcasts is fairly simple.
Let’s explore the benefits to podcasting so that you can determine if it’s right for your business.
Increased Web Traffic
What marketer doesn’t want increased traffic to their blog? When people listen to your podcast, they will be brought to your website. This gives them the chance to explore your site and get to learn a bit more about you. Also, you benefit from the increased traffic and engagement, which ultimately helps your placement in the SERPs and SEO.
Every brand has key influencers, but it’s not always easy to find them and keep the relationships well nurtured. Thankfully, podcasts can help with this. When you identify influencers, you can interview them. Not only do you get to learn about how they view your product, but also others get to hear what they have to say about your brand.
Easy to Digest, Readily Available Information
Whether it’s an interview with a customer or a how-to about your product, podcasts are easy to consume. They can be downloaded as soon as they are available, and they can be listened to anywhere – on a train, in the car or in the break room. Also, people can do other things while listening (wash dishes, water the plants), which makes podcasts ultra convenient.
Other forms of marketing require a lot of money. Whether it’s the physical costs of printing and mailing or the cost of advertising on social media, it doesn’t take long for your marketing budget to be eaten up. Podcasts eliminate many of these costs. They are also easy to archive and update.
When you speak to the listener, the presentation feels personal. That’s why many people who listen to podcasts feel connected to the brand, especially when they sign up for regular podcasts. This is a much more intimate way of sharing information compared to email or social media posts.
Podcasting offers much potential for businesses, especially those who have a niche audience that they want to further connect with. Take some time to explore podcasts to determine if they’re right for your business. The best way to find out is by listening to them yourself!