One of the best things about internet marketing in Louisiana is that you can track every part of your strategy. As you learn about your audience and what works for them, you can create optimized campaigns that generate sales and conversions. But you might be wondering what metrics you need to pay attention to.
Below are the SEO metrics we feel are most important to your search engine optimization strategy.
Organic traffic tells you how well your SEO strategy is performing. It’s more specific than overall traffic, which only shows how many people are visiting your site. When looking at organic traffic, determine if there are fluctuations from month to month based on changing keywords.
Page speed is one of the biggest factors in user experience. When your site loads fast, visitors are more likely to stay on your site and convert. This activity has a positive impact on your SEO and rankings. As you optimize your site, keep an eye on PageSpeed Insights.
High conversion rates show that people are taking action when they visit your site. This is a good thing because it means your SEO in Louisiana is working! You can create goals for things like lead form submissions, online purchases and email newsletter signups.
CTR, or clickthrough rate, refers to the percentage of people who visit your website after seeing one of your pages in the search results. So, if 20 people saw your page in Google’s results and 10 of them clicked on it, your CTR would be 50%. This metric is important because it tells you how well your pages are grabbing your audience’s attention.
Your domain authority is a search engine ranking score that predicts your website’s ability to rank in the SERPs. Domain authority ranges are between 1 to 100, with higher numbers indicating higher rankings. Keep on top of this number to know how credible your website is.
When a person lands on your website and leaves without continuing to another page, it’s counted as a “bounce.” Your bounce rate is the percentage of visitors who do this. High bounce rates indicate that your pages aren’t providing visitors with the right information. Improve these pages with relevant, keyword-rich content to reduce bounce rates.
As you work towards improving your site’s ranking for relevant keywords, it’s smart to monitor how your rankings change for them. This report is pretty straightforward, but you should look at it regularly to monitor ranking changes.
There are different tools you can use to track SEO metrics, including Google Analytics. To learn more about these tools, which metrics to track and how to track them, contact the SEO team at WSI Star Web Solutions.