Organic traffic is the most important type of traffic. Paid traffic is important, too, because it’s fast and efficient. However, as soon as you stop paying for the traffic, your visibility goes away. Also, only about half of people searching online will click on an ad. Organic traffic provides you with long-term, low-cost traffic that will keep your business growing.
Let’s explore the reasons why organic traffic is beneficial for your website.
Traffic is good, but it’s even better when it’s high quality and relevant. To determine the quality of a visitor, you must understand their search intent. Anyone who types in a search query has a specific intent, and they’re expecting to receive search listings to satisfy it.
Why is it important to understand search intent? Because it helps you understand what types of queries and keywords your customers will use when searching for your products and services. By including the right long-tail keywords in your content and answering common questions with clear, concise answers, you’ll automatically improve your organic SEO.
Another benefit of organic traffic is that it’s long lasting. Pay per click advertising is a bit more involved and requires maintenance, manipulation, and constant investments. When you stop paying for it, you’ll lose your visibility. However, one benefit of paid traffic is that you can run as many keywords as you can think of assuming you have a large enough budget to do that. With an SEO Program, people are usually optimizing for a limited number of keywords.
Organic traffic is evergreen, allowing you to get continual traffic to your site. But, do keep in mind that you’ll need to update/refresh your content according to the latest algorithm and ranking factors.
Cost Effective Strategies
Organic traffic is low cost. Even though it’s technically free, you must prepare yourself to spend some time and money into making your campaigns a success. The things you’ll have to account for are content creation, social media marketing and brand building. The good news is that an organic strategy is cost-effective and gives you high ROI.
Gain a Competitive Edge
Want to make your brand stand out from the competition? You can gain a competitive edge by dominating the search results. Your content will show up at the top of the page, driving more people to your site and away from your competitors. When you combine organic search with pay per click, you can get especially fast results and also have visibility in more than one place in the search results.
Your prospective customers use the search engines to hunt for information. As they search for keywords related to your industry, they’ll see certain brands show up more than others. Your goal is to get your brand front and center so that it’s the first one people think of. Seeing your brand on Google also builds trust and credibility because people have confidence in Google.
To discuss your organic traffic and how to get more of it, contact WSI Star Web Solutions today.