Branding & Graphic Design
Branding is any activity that you engage in to shape customer perceptions of your product or service. Branding efforts include advertising, product packaging, product name, and the design of your product. All the visible messages you give to customers create your brand’s identity that tells customers about the purpose and personality of your product or service. It affects how customers perceive your brand and helps you establish relationships.
You communicate your brand’s identity with the graphic design elements of your brand, including its:
At WSI Star Web Solutions, our goal is to use graphic design as a tool to help you reach your business objectives. Effective graphic design is more than aesthetically appealing – it is the ‘face’ of your brand that welcomes prospective customers and encourages connections. Consistent graphic design across all your marketing activities delivers a clear brand identity.
Our Art Director leads the team of talented designers who create websites and other graphic design components that reflect your brand’s unique value. We don’t use templated designs for any marketing material.
When we begin a graphic design project, our team focuses on understanding the following:
- the message you want to communicate
- your target audience
- the marketing platform for your message (website, brochure, e-book)
- the outcome you want the message to encourage (your call-to-action/CTA)
- the emotional connections you’re striving to make through your branding efforts
We collaborate with you and other stakeholders on your team throughout the graphic design process to ensure our work aligns with your brand’s identity and your expectations.
To learn more about WSI Star Web Solutions’ approach to branding and graphic design, contact our team today!