Custom Web Design
Your website is like an online salesperson. This online salesperson conveys specific, useful information to prospective customers in a way that compels them to want to connect with you. You wouldn’t hire a salesperson and send them ‘cold-calling’ without training them about your business strategies and objectives. They’d struggle to get appointments or bring in new business. Similarly, quickly crafting a website without a roadmap will make your online salesperson ineffective. Your site needs more than good looks – it needs to be a functioning member of your sales team!
A website plan is an essential element of internet marketing strategy for businesses throughout Jackson, MS, and across the United States. WSI Star Web Solutions creates custom website designs that reflect your plan for presenting the unique value of your product or service. Our website strategy and development process begins with a discussion to learn:
- the business objectives for your website, to help us understand what you want your site to achieve:
- Do you want to get more traffic? Build qualified leads? Convey expertise? Instill confidence?
- your target customers and how you can address their needs
- what’s working (and not working) with your current site
- what competitors are sharing on their websites and how their sites are performing in terms of rankings and other internet marketing metrics
- the types of content that will be most valuable for you to include on your website
- each element of your site should be purposeful and consistent with your overall goals
This knowledge informs our creative team and helps them scope and craft a custom design for your site. We don’t stop with design – we monitor the performance of your website, comparing metrics to your goals, and make recommendations for enhancements.
For more information about web design services in the southeast, including Baton Rouge, contact our team. Our reach extends across the U.S. as we help our clients connect with customers online.