Lead Generation & Conversion
We have some good news! The power of internet marketing means cold calling doesn’t need to be part of your sales strategy anymore. With lead generation programs from WSI Star Web Solutions, you can attract customers to your business, and as a credible resource, increase their willingness to connect with you.
How do you stand out from the crowd in our digital world? Effective lead generation programs reflect a thoughtful plan and excellent execution. You’ll gain attention by offering valuable content through online tools like e-books, newsletters, and infographics, and sending it through the digital channels your customers use. For example, many buyers rely on the internet when searching for a new vendor, while others read email news, or gather insights from social media platforms like LinkedIn. When prospective customers see that you have useful information, they’ll gladly click on and fill out a contact form to get it!
Transforming website visitors into delighted customers starts with consistent, high-quality lead generation. Converting leads into customers is essential to hitting your sales targets. Your lead generation program gets more people to read about your products and services, but conversion optimization turns more of those people into actual buyers. We want more people to reach out to you after visiting your website.
Conversion optimization relies heavily on data about your current website’s performance. To achieve conversion optimization, the WSI Star Web Solutions team:
- determines your current conversion rate
- assesses factors affecting that rate
- recommends changes to elements of your site
- evaluates the effect of those changes
Changes can be as simple as revising your inquiry form to more significant website designs. Or adding a Live Chat application to allow direct interaction with your site visitors. WSI Star Web Solutions customizes a plan to fit your needs and your budget. Talk with us today to find out how you can get more leads and turn those interested prospects into revenue-generating customers!