Social Media Marketing
More than 260 million Americans have a social media profile, placing the U.S. among the Top 15 countries for social media usage. Globally, people are spending more than 2 hours every day on social media platforms! When you’re developing your internet marketing strategy, social media marketing for your New Orleans or Baton Rouge-based business is a ‘must-have’ element. The potential reach and frequency associated with the social media audience are benefits that are too large to ignore.
Unlike other digital marketing activities such as pay-per-click advertising or email campaigns which have direct calls-to-action, social media marketing focuses on building brand awareness. Can your posts on LinkedIn or Facebook generate new leads? Absolutely, but lead generation is secondary to establishing connections.
- Social media marketing helps your brand become credible with prospective customers. They’ll see that your company is active and interested in communicating with them. Your social media presence makes you a more reliable resource over time.
- Social media marketing can increase loyalty. When you respond quickly to comments and questions through social media platforms, most people will recommend you to others.
When you partner with WSI Star Web Solutions for social media marketing, we’ll talk about your business goals and the strategies that make sense for each platform. The content you share on LinkedIn will vary from Twitter or Instagram posts. All content, though, will tie back to your goals.
Consistent engagement with social media platforms will boost your brand awareness. But growing your follower base also needs an infusion of advertising dollars. Most social media platform advertising costs are reasonable, and you can get a more significant ROI with powerful messages. Our team of experts will work with you to understand your key messages, your target audience, and your budget for paid content.
Social media marketing can help you connect with your customers online. Contact our team to set up a time to brainstorm a plan for your business!