Internet Marketing Strategies
You built your business with a plan. You’ve created a solution to a problem, identified your potential customers, and decided where and how to offer your products and services. You’ve calculated how much you will charge customers to make your business profitable. Now it’s time to connect with prospective customers by marketing your brand. To effectively reach your customers, you need a marketing strategy – a roadmap that will guide you to successfully closing sales.
While your customers may be local, most of them are still looking for information on the internet when making purchase decisions. In fact, more than 80% of people do online research before making an in-store purchase! You’ll need to meet customers on their turf – the internet – to make sure they know about your products and services.
Internet marketing, when planned and executed well, offers you several benefits over traditional marketing:
- You’ll reach more potential customers more cost-effectively.
- Your business becomes more credible when your online presence is strong.
- As awareness of your business grows online, you’ll get more visitors to your website.
- And you’re more likely to see those visitors pick up the phone and call you or send in a contact form.
Reaching customers with the right messages that will connect you with them online takes planning. But crafting your internet marketing strategy can be a daunting project. Do you focus on SEO, PPC, email blasts, blogging, or social media marketing? How do you explain those tactics to your team? And what kind of return on internet marketing investment should you forecast? When it’s time to develop your internet marketing strategies, the team at WSI Star Web Solutions is here to help.
We’ll collaborate with you to develop internet marketing strategies that will increase sales. Our comprehensive approach includes the following:
- A review of your specific business goals. For example, you may want to improve brand awareness, generate more leads, or convert more prospective customers into buyers. All these goals can lead to increased sales, but the internet marketing paths we take to accomplish them will vary.
- An analysis of your competitors, from their website to their blog and other online activities. We’ll begin to identify elements that work and importantly, those that aren’t effective.
- An assessment of your market. We’ll talk with you about your current customers to get a demographic profile. We’ll also investigate other potential audiences based on the problems you’re solving with your products and services.
- A multi-faceted internet marketing strategy. We believe that digital marketing efforts should be holistic. Our recommended strategies will help you stay connected with your customers by addressing proven tools as well as the latest technologies in the digital landscape, such as:
- live chat
- video marketing
- voice searches
With our approach, you’ll have internet marketing strategies that reflect your unique value proposition, your customers, and your opportunities. Call WSI Star Web Solutions today to develop a plan that will connect you with your customers online!