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    • Using Hashtags for Greater Social Media Reach

      Hashtags have emerged as a powerful tool for expanding reach, fostering engagement and building communities. Originally popularized by Twitter (now X), the use of hashtags has since become ubiquitous across various platforms, including Instagram, Facebook, LinkedIn and TikTok, among others. Let’s learn more about the strategic use of hashtags in social media marketing, offering ...
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    • What is Social Audio

      Social audio is a rapidly evolving digital phenomenon, capturing the essence of traditional social media interaction but through the medium of sound. This burgeoning trend represents a fusion of podcasting’s depth and intimacy with the real-time engagement of social networking sites, offering a new dimension to online communication and community building. Let’s delve into the ...
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    • Mastering Link Building – Essential Strategies for SEO Success

      In the digital age, attracting visitors to your website is only half the battle. The ultimate goal is to convert these visitors into customers or leads. However, many businesses find that despite high traffic numbers, their conversion rates are disappointingly low. Understanding why visitors don’t convert is crucial to turning this around. Here are the ...
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    • Elements of Bad Website Design – Things that Make Your Site Look Untrustworthy

      Creating a website that looks professional and trustworthy is crucial for any business or individual looking to establish a strong online presence. Unfortunately, many websites fall short of this goal, not due to a lack of effort but often due to a misunderstanding of what makes a website look untrustworthy in the first place. Below ...
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    • How to Use Geofencing Marketing to Reach New Customers

      Geofencing marketing is a location-based digital marketing strategy that allows businesses to engage with smartphone users in a designated geographic area. Through geofencing, companies can send targeted advertisements, promotions or notifications to customers’ mobile devices when they enter or leave a specific location. This innovative approach can be extremely effective in reaching new customers, boosting ...
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    • Seamless Onboarding – A Guide to Welcoming and Nurturing New Clients

      The process of onboarding new clients is a critical phase for businesses, setting the tone for the entire client-provider relationship. A well-executed onboarding process not only ensures a smooth transition for clients but also fosters trust and lays the foundation for a successful partnership. As you look to welcome new clients to your business, ...
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    • Navigating the Future – Content Marketing Trends Shaping 2024

      The dynamic landscape of content marketing is ever-evolving, driven by advancements in technology, shifts in consumer behavior and the continuous quest for innovative strategies. As we step into 2024, the content marketing realm is poised for exciting transformations. Let’s explore the trends that will shape the content marketing landscape in the coming year. Interactive Content ...
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    • A Guide to Effectively Managing Your Marketing Budget

      Managing a marketing budget is a delicate balancing act that requires strategic planning, good judgment and adaptability. Whether you’re a seasoned marketer or navigating the budgetary waters for the first time, a well-thought-out approach is crucial to maximize the impact of your marketing efforts. Below is a comprehensive guide on how to manage your marketing ...
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    • What are the Pros and Cons of LinkedIn Ads

      LinkedIn has emerged as a powerful platform for professionals, businesses and marketers alike. The social platform even has their own advertising tool called LinkedIn Ads, which offers a unique avenue for targeted marketing to a professional audience. However, LinkedIn Ads come with their own set of advantages and disadvantages that you’ll want to familiarize yourself ...
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    • Keeping Content Fresh – How Often Should You Update Your Content

      When you create content consistently, you get to build a library of resources for your audience. The question that content marketers often have is how often they should be updating their content. With the ever-evolving algorithms of search engines and the growing demand for relevant, engaging information, the timing and frequency of content updates play ...
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    Kathryn Smith

    Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.

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