Our Blog

  • Your Quick Guide to Conversational Marketing

    Are you looking for new ways to grow your online business? Conversational marketing is a popular, newer form of marketing that can be an effective approach to learning more about your customers and improving their experience with your business! In this article, we will discuss what conversational marketing is, its benefits, and how you can ...
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  • Four Ways To Elevate Your Social Media Marketing Strategy in 2022

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  • How to Develop an Influencer Marketing Strategy

    With the use of social media influencers on the rise, influencer marketing has become an option for more than just larger companies who can afford to hire big-shot celebrities to market their products. Smaller businesses with the desire to grow are tapping into influencer marketing, and finding great success! With this type of digital marketing saturating ...
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  • 7 Tips to Get the Most Out of Your Pay-Per-Click Ads

    When it comes to the advertising side of digital marketing, you want to make sure that the money you are putting towards that investment is paying off in the long run. Pay-per-click (PPC) advertising is one of the most popular and budget friendly ways to advertise your business, because you only pay for how many ...
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  • 6 Digital Marketing Ideas for Retail Stores

    As a retail store owner, especially of a small or new business, you tend to wear many hats. From training staff to managing inventory, your to-do list may seem never ending. While you know that investing time in internet marketing in Baton Rouge can increase profits and brand recognition, you may not know where to ...
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  • 7 Types of Digital Marketing Explained

    In this day of age, there is no doubt that digital marketing plays a vital role in a business’s overall marketing strategy. Digital marketing makes it possible to tailor messages for specific audiences, and market directly to potential customers who may be interested in their product or service. There are a wide variety of digital marketing ...
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  • Become a Better Digital Marketer in 5 Minutes

    Taking advantage of all that digital marketing has to offer can be extremely rewarding for any business. While improving things like your search engine optimization in Baton Rouge can help your business’ growth skyrocket, the world of digital marketing can be pretty intimidating for those who feel overwhelmed by all it entails. Thankfully, we’re here ...
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  • 5 Easy Steps You Can Take To Improve Your ROI

    In the world of digital marketing, interpreting analytics is key to gaining insight on how your campaigns are performing and areas that need improvement. Unfortunately, many businesses struggle to grasp marketing analytics, which ultimately has a negative impact on their ROI. In this article, you will find 5 simple steps that can help you better ...
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  • 4 Simple Solutions to Your Digital Marketing Problems

    While creating a successful digital marketing strategy can feel daunting, you can concisely sum up your ultimate goal in three words: positive customer experience. Since there are many avenues to be considered when improving a digital marketing plan, it’s important to have an uncomplicated, concrete list of solutions to your most common problems. Below, we ...
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  • Short Form Vs Long Form Video Which Is Best

    As a marketer, choosing between a short-form video and a long-form video can be difficult. There are many factors that play into the pros and cons of both types of videos. While consumers tend to have short attention spans when it comes to ads, studies have still shown that long-form videos often perform better. It’s important ...
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CLIENT Testimonials

I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

Kathryn Smith

Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.