Our Blog

  • Top 3 Things Brands Can Do to Prepare for the 2021 Holiday Season

    Well, that came quickly! The holidays are already on everyone’s minds, especially with concerns over supply chain interruptions and product shortages. As a brand or retailer, it’s important that you’re being proactive and planning ahead. The pandemic has changed the way people discover, shop and buy products, so you need to be ready to meet these ...
    Read More →
  • Semantic Search – The Missing Piece to Ranking on Google

    As the search engines evolve, marketers must become more creative and innovative. One way to do this is by understanding user intent and the semantics behind Google searches. The search engines use machine learning to understand what people are searching for and then provide them with the most relevant content. Let’s take a look at what ...
    Read More →
  • Customer Retention Strategies Worth Their Weight in Gold

    Walt Disney once famously said, “A man should never neglect his family for business.” The wisdom of this quote still rings true today. When we neglect those we love, it is ugly, hurtful and costly. Neglect virtually always leads to regret. And it is just as damaging when we neglect our loyal customers. Consider how important ...
    Read More →
  • 5 Tips for a Successful Brand Awareness Campaign

    When you’re a new or young business, introducing your products and services to a wide range of people can be challenging. Even though you can leverage the internet, it’s still competitive and hard to get noticed. This is why you need clearly defined goals and the appropriate campaigns. A brand awareness campaign aims to improve your ...
    Read More →
  • Six Powerful Ways to Connect with Your Blog Readers

    If you’ve been writing blogs for a while and have an audience built up, you’re probably wondering how you can take things to the next level. After all, there’s a lot of competition and you don’t want to lose your readers to someone else. Building a deeper relationship with your audience is one of the ...
    Read More →
  • Meta Tags – What They Are and Why They’re Important for SEO

    Meta tags are used to increase the visibility of a website on the search engines, making them incredibly important for search engine optimization. With that in mind, it’s also important to know how to use them correctly, otherwise they can negatively affect your SEO. Let’s learn more about what meta tags are, why they matter to ...
    Read More →
  • Graphic Design Elements to Include on Your Paid Campaigns

    Did you know that the average person sees between 6,000 and 10,000 ads per day?! Making your ads stand out can be a challenge, so you need to be thoughtful about the message you’re sending to your intended audience. By utilizing the correct visual elements in your paid ad campaigns, you can capture your audience’s ...
    Read More →
  • 5 Essential SEO Tips for Non-SEO Experts

    You don’t have to be an expert in search engine optimization in Baton Rouge to take your strategy to the next level. By following a few essential SEO tips, you can improve your rankings in the search engines and enhance the user experience. In this post, we’re going to cover five helpful SEO tips that anyone ...
    Read More →
  • 5 Ways to See Success from Your Small Business Website

    Launching a new business is exciting, especially when you see customers who are eager to buy your product or sign up for your service. However, most small business owners see this interest drop off after a while. So how can you get your website to bring in more traffic and leads to keep growing your ...
    Read More →
  • Follow These Tips for Writing Content that Generates Results

    Tired of writing content that seems to go nowhere? Luckily, there are some quick and easy ways to improve your communication while also staying on track with your SEO in Jackson MS. The more you practice these actionable steps, the more natural they will come, and the better your content will be. Let’s look at some ...
    Read More →
yes
CLIENT Testimonials

I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

Kathryn Smith

Burns Smith and WSI Star Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.

Blog