An SEO audit is a way to check how your website is performing and prevent spam. It’s important to do SEO audits often, as Google changes their algorithm frequently. By auditing your site, you can make sure that you’re following the best and latest practices for SEO. You can conduct an SEO audit on your …
Monthly Archives: October 2022
Top 5 Email Marketing Tips from the Experts
Did you know that 84 percent of consumers check their email at least once a day? This provides an easy opportunity to connect with your audience and keep them up to date on what’s happening with your brand. Email marketing can also be a great alternative to other channels, as data privacy will become even …
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What is Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is used to increase the percentage of visitors who take a desired action on your website. This is an important metric to know, as it tells you how engaged your prospects are. Many marketers associate a conversion with a sale, but a conversion is really any desired action that a person …
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Zero-Party Data vs. First-Party Data – Understanding the Difference
There are different types of data that drive personalized experiences, such as third-party data, first-party data and zero-party data. All types of data are important and have their own unique purpose. But for this post, we are going to focus on zero-party data and how it relates to first-party data. As this Forbes article suggests, …
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Are You Using Google Ads_ You Should Be!
If you want to start capitalizing on the number of searches that take place daily on Google, there is a way to do this: sign up for Google Ads. As Google’s online advertising platform, this program allows you to create online ads to reach audiences that are interested in your products and services. The Google …