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    Zero-Party Data vs. First-Party Data – Understanding the Difference

    There are different types of data that drive personalized experiences, such as third-party data, first-party data and zero-party data. All types of data are important and have their own unique purpose. But for this post, we are going to focus on zero-party data and how it relates to first-party data. As this Forbes article suggests, …

    October, 2022 | WSI Star Web Solutions