Did you know that 84 percent of consumers check their email at least once a day? This provides an easy opportunity to connect with your audience and keep them up to date on what’s happening with your brand. Email marketing can also be a great alternative to other channels, as data privacy will become even more important in 2023.
As consumers look to protect their information and only share it with companies they trust, it will be harder to target people through ads. Email marketing is different. People are choosing to give you their information so they can keep in touch. The key is to make sure that you’re using this channel effectively.
Below are some of our best tips for improving and optimizing your email marketing efforts.
1. Write Catchy Subject Lines
Subject lines encourage people to open and read your email. So, make sure that they are catchy! Your subject line should hint at the content so that people know what to expect while also making them curious. Don’t be afraid to add emojis or use humor – this can make your emails sound more personal and inviting.
2. Use Personalization
Personalization is more than adding the recipient’s name in the content. People expect you to understand their needs, wants and expectations. While it does entail more work on your end, the results are worth it. Merkle’s Customer Engagement Report 2022 found that nearly 80 percent of business leaders say customers spend 34 percent more when their experience is personalized.
To make personalization work for you, be sure to leverage the automation tools that are available. These emails are sent to customers based on how they interact with your brand.
3. Audit and Clean Your Email Lists
It’s your responsibility to protect your customers’ data. Now is a great time to audit and clean your email lists. Make sure you have permission to use every email address. Also, remove unsubscribed names from your list. Keeping your email list clean and updated is good for business, too. You can focus on the right people and know that they want to hear from you.
4. Include Relevant Links
Once a person opens your email, you want to make it easy for them to do the things they want, whether it’s visit a product page, claim an offer or register for an event. Include relevant links that take the person directly to where they need to go. The best way to do this is by creating relevant and customized landing pages. Also include your social media handles.
5. Add Interactive Elements
Interactive elements are a great way to keep people on your emails and carry out certain actions. Invite people to click, swap, tap or watch. For example, some companies send out ‘scratch off’ coupons. The recipient taps or rubs the circle until their offer appears. It’s a fun and easy way to drive engagement and increase sales.
These are a few of the ways you can boost your email marketing strategy. Every so often, it’s important to clean your lists and switch up your emails, such as by including videos, interactive elements and fresh links. To discuss the many ways you can enhance your email marketing strategy, contact WSI Star Web Solutions today.