Best Practices for Paid Search in 2019 Paid advertising is still one of the best ways to promote your products and services in front of a wide audience in a short amount of time. It has quick results, and the results are easy to track and measure. If you’re not doing PPC marketing, you’re probably …
Monthly Archives: January 2019
7 Forms of Online Advertising that You Should Know
7 Forms of Online Advertising that You Should Know Online advertising is a broad term used to describe advertising on the internet to gain web traffic and deliver promotional messages. An important part of your digital marketing mix, online advertising allows you to target specific consumers, control your brand image and gain insight on who …
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5 Tips for Writing Effective Calls to Action
5 Tips for Writing Effective Calls to Action In marketing, a call to action (CTA) is a word or phrase on your advertisement that tells people what you want them to do next. The more information you convey, the more likely your target audience is to click. However, space is limited, so you must find …
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4 Reasons Why Local SEO is More Important than Ever
4 Reasons Why Local SEO is More Important than Ever Local SEO is an effective way to market your local business online. According to Google, 46% of searches now have local intent. Local searches often include a location or ‘near me’ so that Google knows the person is looking for suggestions based on their whereabouts. …
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