Search engine optimization (SEO) involves taking steps to improve your website to increase its visibility in the search engines. While on-page and off-page optimization are commonly discussed, technical SEO is equally important. Technical SEO focuses on optimizing the technical aspects of your website to enhance its visibility in the search engines. Let’s dive into the …
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In today’s digital age, social media has become a powerful platform for businesses to connect with consumers, engage their audiences and promote their brands. However, with millions of users and countless competitors vying for attention, growing a substantial social media following can be a challenging task. However, it’s important not to get discouraged! There are …
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When you hire a professional web development company to design and build a website for your business, you can expect professional, high quality results. WSI Star Web Solutions provides custom web design services, which involve creating unique and tailored websites from scratch. While building a website from the ground up does cost more than using …
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Live chat is a powerful tool that provides real-time support and information to users, improving their experience on your website. Using live chat, you can boost customer satisfaction, improve customer retention and increase conversion rates. If you’re thinking about adding live chat to your website, now is a great time to make the commitment. WSI …
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Digital marketing provides your business with the opportunity to reach a large audience in a fast and cost-effective manner. But it can be challenging to determine what metrics matter most in measuring the success of your marketing campaigns. In order to optimize your marketing efforts and achieve the best possible results, you must recognize what …
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In today’s fast-paced digital world, it’s more important than ever to make meaningful connections with your target audience. Personalization is one of the most effective ways to achieve this. By creating customized experiences, you can build stronger relationships with your customers and drive more sales. Plus, you can continue nurturing your existing customers so that …
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It’s no secret that Google has been cracking down on ad disapprovals in an effort to show higher quality ads to users. While this is understandable from a user’s point of view, it can be frustrating for marketers. Not only is Google being far more strict on its approval process, but also its digging into …
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A social media calendar shows your upcoming posts organized by date and time. You can create a social media calendar on a spreadsheet, digital calendar or interactive dashboard. Just be sure that whichever method you choose, you are able to easily edit the calendar, as things change, and social media is all about being timely …
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Email marketing remains one of the most cost-effective content marketing tactics out there. To be successful, you do need to understand your audience and the type of content they are looking for. You can also sweeten the pot by providing your email subscribers with special offers and discounts for their eyes only. This is a …
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A blog is an excellent opportunity to post updates about your services, share industry news, provide value to readers and grow your audience. But in order to be successful, your blog requires time and effort. There are also a number of blogging mistakes you’ll want to avoid to keep your blog looking professional. By being …
