It’s still the beginning of a new year, and it’s not too late to devise a plan for your small business SEO! Unfortunately, the pandemic continues to leave small business owners guessing what interruption will happen next, as well as which direction their consumers’ behavior will head in the months to come. That’s why we’re …
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As technology continues to advance, customers are utilizing their phones for almost everything under the sun! More and more brands are finding that using SMS is a uniquely effective marketing tool. While choosing to take advantage of mobile marketing may seem to require a heavy investment on the app-side of things, becoming an additional notification …
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As we head into the New Year, it’s important to brush up on some of the changes that have taken place so that you can prepare your new marketing strategy. When it comes to pay per click advertising, there’s never a dull day! While businesses were dealing with supply chain disruptions, labor shortages and increasing …
Continue reading “Biggest Changes to Google Ads You Need to Know for 2023”
It comes as no surprise that one of the main ways to increase traffic to your website is through ranking well on Google. But these days, there is another way to be featured above other sites on a quick Google search, and this is through featured snippets, otherwise known as “position zero.” Right now, approximately …
As we prepare for 2022, it’s a smart idea to look over your social media marketing in New Orleans. What types of things worked for you this year? What didn’t? By evaluating your strategy, you can make positive changes that will keep you moving forward in the upcoming year. Most businesses include Facebook in their …
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When you have a website, it’s important to optimize it for the best user experience (UX). Otherwise, you’ll likely be dealing with low conversions, high bounce rates and poor engagement. A great way to enhance your site is by improving your Core Web Vitals. By doing this, you can boost your visibility in the search …
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The holidays hold potential for being the most profitable time of year for many businesses, but without a proper internet marketing strategy in Jackson MS, it can also hold the potential to be the most chaotic time of the year. The difference between a company that sinks or swims during these merry, yet frantically busy …
Well, that came quickly! The holidays are already on everyone’s minds, especially with concerns over supply chain interruptions and product shortages. As a brand or retailer, it’s important that you’re being proactive and planning ahead. The pandemic has changed the way people discover, shop and buy products, so you need to be ready to meet …
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As the search engines evolve, marketers must become more creative and innovative. One way to do this is by understanding user intent and the semantics behind Google searches. The search engines use machine learning to understand what people are searching for and then provide them with the most relevant content. Let’s take a look at …
Continue reading “Semantic Search – The Missing Piece to Ranking on Google”
Walt Disney once famously said, “A man should never neglect his family for business.” The wisdom of this quote still rings true today. When we neglect those we love, it is ugly, hurtful and costly. Neglect virtually always leads to regret. And it is just as damaging when we neglect our loyal customers. Consider how …
Continue reading “Customer Retention Strategies Worth Their Weight in Gold”
