While creating a successful digital marketing strategy can feel daunting, you can concisely sum up your ultimate goal in three words: positive customer experience. Since there are many avenues to be considered when improving a digital marketing plan, it’s important to have an uncomplicated, concrete list of solutions to your most common problems. Below, we will discuss four simple practices that can help you evolve your digital marketing in New Orleans into an outstanding experience for your audience!
- Review Existing Strategies
Assuming you have already been putting content out there, review that content and look at where it has been going so far. Which types of posts or content are receiving the most positive feedback or starting consistent conversations? What is your current conversion rate?
Think about your target audience: are you utilizing platforms that resonate with them? Reviewing your existing strategies can help you get a clearer view of where your digital marketing has been going, where it has been successful, and what areas need improvement.
- Consider a Central Content Repository
Ensuring that the members of your organization have an easy way to access social media statistics and current marketing campaigns is key to building an overall smooth customer-journey. You want to make it simple for your members to find and repurpose content for multiple channels so that you are able to stick to a consistent message for the buyer. This will also make optimizing your conversion rates much easier!
- Encourage Internal Collaboration
Cultivating internal collaboration may be one of the quickest ways to improve the success of your digital marketing strategy. Try giving your teams a way to connect and share insightful knowledge with each other, so that they are able to brainstorm solutions and ideas together.
For example: your sales employees are typically the ones who are having the most conversations with your customers, and learning about their needs and desires. If you encourage internal collaboration, your sales team can give your content team an inside perspective of what content may resonate best with your customers!
- Practice Strategic Creativity
While creating content that provides your customers with the shock-factor will turn heads, it won’t always keep them turned. This is why being strategically creative is more sustainable. Consider using sweepstakes, contests, or even games that are built around keywords and messaging to provoke small, bite-sized reasons to keep your customers coming back to your social media channels and website.
In addition, try expanding the types of content you are sharing. For example: on Instagram you can post content via a story, reel, IGTV video, photo, or livestream. You can even link products to photos that you share since you have a business account. Taking advantage of the different forms of content posted will continue to keep your customers engaged and entertained.
Whatever goals you have for your business in the months and years to come, continuing to focus on pinpointing solutions for positive customer experience is key to a successful digital marketing strategy. Start today by getting a clearer view of your current processes, cultivating more alignment among your teams, and creating better, customer-focused content!