You don’t have to be an expert in search engine optimization in Baton Rouge to take your strategy to the next level. By following a few essential SEO tips, you can improve your rankings in the search engines and enhance the user experience.
In this post, we’re going to cover five helpful SEO tips that anyone can use to their advantage. Be sure to follow these tips when creating content for your website whether you’re currently working with an SEO company or not.
- Look for questions your audience is searching for on Google.
In October 2020, Google improved BERT, a language understanding system that understands users’ written queries on Google. This leads to more helpful and accurate results that let users complete their desired goal.
When creating content, think about the types of questions people are searching for online. Focus more on long-tail keywords because they’re specific, and your competitors are probably focusing on short keywords. Feel free to use misspelt words or slang terms that your audience uses – BERT now understands them as well.
- Add internal and external links.
Links continue to be an important part of a healthy SEO strategy. Make sure you’re adding both links to your content, and be sure that you’re using them effectively.
Internal links create a great user experience and encourage people to spend more time on your site. External links tell the search engines what your content is about. Be sure to link to high quality, authoritative sources and only link when necessary.
- Entity-based SEO.
Entity based SEO uses context, not just keywords, to help users find the information they’re looking for. While this type of SEO is helpful for users, it does add some additional challenges for content writers.
A few tips to help you master entity based SEO are:
- List your business on the major directories
- Manage your reputation both online and offline
- Target ideas and context rather than words or phrases alone
- Improve mobile-first indexing
- Pay attention to the user experience.
Earlier this year, Google rolled out a ranking factor called Core Web Vitals. This update has affected websites with poor user experiences. To perform well, your site must be easy to read and mobile friendly. Be sure to check how fast your site loads, how it interacts with users and whether it’s responsive.
- Optimize your URLs.
Once a year, you should go through your URLs and make sure they are optimized. Shorter URLs rank better on the search engines and are easier for your users to understand and remember. This improves the user experience and helps users know what the content is about. We also recommend using hyphens over underscores because the Google bots understand hyphens.
These five tips are easy enough for anyone to follow, and they will have a positive impact on your SEO strategy. Being at the top of your content game is key, so be sure that you are adding content and optimizing it accordingly.