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    Best Tools for Researching Social Media Marketing Keywords

    As you probably already know, a solid social media marketing strategy requires more than status updates and engagement. You need strategic planning that addresses your audience’s needs and the things they want to know more about. Keywords are important because they help customers find your content.

    Researching the best keywords to use in your social media marketing plan is important. It helps your team write better social content that appeals to your niche audience. Luckily, there are a few great tools you can use to research and monitor keywords. We explore a few of our favorites below.

    Google Analytics

    Google Analytics helps you understand your customers so that you can create more effective campaigns. The analytics program has a keyword tool called Keyword Planner, which you can use with an AdWords account. Not only can you identify good keywords but also run custom reports to make more strategic decisions.


    This free keyword tool makes quick keyword suggestions as soon as you start typing in the search box. The suggestions come from a variety of sources (Amazon, Wikipedia, YouTube, Yahoo), not just Google. While you may not get the most unique keywords from Soovle, it’s enough to get the gears going to find something that makes sense for your content.


    Serpstat may look like a simple keyword research tool but it can do big things. You can start using the tool right away by inputting a domain, keyword or link. Hit “Search” and you’ll be given a full report on both organic and paid keywords. View your competitors and the latest trends using the colorful visuals. You can even cluster keyword lists into related topics and subtopics.


    BuzzSumo doesn’t just discover new keywords to use but monitors them, too. What I like about BuzzSumo is the amount of insight that can be gained. Many marketers only look at volume or CPC when determining how effective a keyword is, but there is more to consider. For example, you can check the social status of your keywords by viewing Facebook engagements, Twitter shares and Pinterest shares. Plus, social media managers will love the question analyzer that pinpoints topic areas to cover.


    You probably know Keyhole as being a search tool. That it is, but you can also use it for keyword insight. Keyhole is best for social media marketing managers who want to learn more about related hashtags and mentions. When you set up your account, you can choose the hashtags and keywords that you want tracked in real time. Keyhole does offer a free trial, with prices starting at $179 after.

    Creating an effective social media marketing strategy is made easier with the right tools in hand. There are many ways to research keywords to use in your social content, and the above recommendations will get you started. By adding the right keywords into your content, you can help customers find you and capture their attention.

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    Best Tools for Researching Social Media Marketing Keywords | WSI Star Web Solutions