Should I Outsource SEO to an Agency?

At one point or another, many businesses are faced with the decision of whether to outsource their SEO or leave it to their in-house team. Though there are pros and cons to both sides, many businesses find that it’s to their benefit to outsource this service to a team of experienced and knowledgeable experts. It takes a lot of burden off the business and ensures that the best practices are always being followed. But not every business requires outsourcing – it is a decision you will have to make based on your needs and goals.

Let’s take a quick look at the advantages to outsourcing SEO.

Cost Effective

Many businesses worry about the cost of outsourcing such services, but it’s important to look at the total picture. Don’t just look at the cost of the service and say, “I can do this for free.” Think about the training that your staff will need to keep up with the latest SEO trends.

If you’re planning on having your staff handle SEO tasks, will they be able to take care of their own responsibilities, too? It’s possible you may have to hire in new employees. Finally, what results are you seeing from your internal SEO efforts? You’re not doing yourself any favors if you’re putting in the time and effort and not seeing results. If you’re making money, this far outweighs the cost of the service.

Industry Expertise

SEO is constantly changing. It takes a lot of time and training to ensure that your staff keeps up with the latest trends. An SEO agency, on the other hand, is constantly advancing their skills and knowledge to offer the latest trends in SEO. They are familiar with the latest algorithms and what Google uses as ranking signals. By hiring an agency, you never have to worry about keeping up with these changes on your own. They’ll be automatically implemented into your strategy.

Ongoing Process

Some people make the mistake of thinking that SEO is a few hours a week type deal. It’s not. You can’t just practice SEO for a few hours a day and expect results. SEO is an ongoing process and includes contributing regular content, adding good keywords, keeping up with changes by the search engines and monitoring your performance. Changes also need to be made to improve your performance. For SEO agencies, this is their job, and they do it well.

Hopefully this has given you some insight as to whether or not you could benefit from an SEO agency. While they do come with a price tag, their short- and long-term advantages are well worth the cost, especially when you start making money.