5 Landing Page Mistakes and Why to Avoid Them
Few things in life are truly perfect. Your landing pages included. It’s very difficult to create the perfect landing page that converts the majority of your visitors. Thank heavens for the ability to split test so that you can at least get an idea of the things that are working.
While it may be difficult to achieve perfection with your landing pages, there are certain mistakes you want to avoid. These mistakes won’t just hurt your conversion rates but can also ruin what could have been a positive first interaction between you and a future customer.
The internet is competitive. You need to be on your toes. Here are five landing page mistakes to avoid.
Let’s get started.
1. No Clear Call to Action
Yes, it sounds obvious. But how clear is your CTA, really? When visitors land on your landing page, do they know what the next step is?
Your call to action should be immediately visible. There should be no question of what you expect visitors to do next. Also, make sure that the CTA is easy to spot and not buried underneath content or camouflaged by graphics.
2. Too Many Choices
Your landing page should have a very specific purpose. One purpose, in fact. If you give visitors too many choices, they’re going to get distracted and either go in a different direction or leave your page completely.
Don’t waste a perfect opportunity with a potential customer by overdoing yourself. Instead, make sure that your landing page has limited choices that are easy on the brain. In other words, don’t make your visitors think too hard.
3. Requesting Too Much Information
You want to make the most of the opportunity you have right now. People do not like when they are asked for too much information. Not only is it annoying, but also people worry that they will be bombarded with too much information. Ask for as little information as you need, which is usually an email and first name.
Also include forms that are simple to fill out. If your boxes are difficult to click on, small or unresponsive, people are going to get frustrated and leave your page.
4. Too Much Content
Another thing you can overdo on your landing page is too much content: text or visual. You want to keep things simple, so using your landing page to fill up on information and pictures is just going to overwhelm your visitors.
If people do convert, they will take the time on their own to read through your information. Plus, if they sign up for an email newsletter or blog, you can share content this way. Do not use the landing page for anything more but simple, direct requests.
5. Not Conveying Trust
People are being asked all the time to sign up for stuff, subscribe to emails and share their information. It’s quite a lot when you think about it. If a person is willing to convert and receive information from your company, it says a lot. Do not lose this person in the last moment, which can happen if you don’t look trustworthy or credible.
People want to know that the company they’re sharing their information with is the real deal. To help them feel good about your brand, include social proof, testimonials, a professional design and consistency. Also deliver on what you promise.
Need help setting up near-perfect landing pages? Call WSI Star Web Solutions at 888.853.4449 and be prepared for better conversion rates!