Social media marketing in Baton Rouge is important for all businesses – even small ones. The biggest benefit to using social media is that you can generate incredible brand awareness without spending a ton of money. You will, however, have to invest time into creating a high quality content calendar that churns out a variety of content such as blog posts, memes, videos, images and more.
Below are five social media tips that every small business needs to drive traffic, promote goods and services and build a community.
- Post Consistently
Too often, brands get discouraged when they don’t see immediate results. And while this can be frustrating, you have to remember that social media growth takes time. Post content on a consistent basis, at least once a week. This will help people get a clearer picture of your brand and why they should follow you.
- Diversify Your Content
Not only should you be posting content consistently, but also you should be diversifying it. On social media, there is plenty of room to be creative and unique, so play around with the various tools and content formats. What you post will also depend on the channel you are using. For example, Instagram is heavy on photos, while TikTok is video-based.
Some examples of the content formats you should leverage are:
- Live streams
- Choose Quality Over Quantity
Make sure that every post you create has value for your audience. This can be difficult for small businesses because they have limited time and resources. In this case, you’ll have to be more creative with how you use your content. For example, instead of creating new content from scratch, you can leverage user-generated content.
- Study the Trends
When you hear of new trends, don’t hesitate to test them out. Yes, this will take more time and effort, but it prevents you from getting stuck posting the same content day after day. Shaking things up will keep your followers engaged, and also allow you to explore new ways to grow your business. Two of the latest social media trends are live audio chat rooms and short-form videos.
- Leverage Analytics Tools
Lastly, make sure that you have a great library of tools to track the progress you’re making on social media. Each social platform has their own analytics program that lets you see how your posts are performing. But you’ll want to take things a step further to determine the impact that social media has on your traffic.
Specifically, we recommend looking at the following in Google Analytics:
- How many visitors are coming from social media
- How long their sessions are
- Which landing pages are getting shared most
- Conversion rates from social media compared to other channels
- Which social campaigns are generating traffic and conversions
WSI Star Web Solutions can help your small business flourish on social media. If you’re looking to switch up your social media marketing in Baton Rouge, schedule a free consultation with our team of experts today.