Taking advantage of all that digital marketing has to offer can be extremely rewarding for any business. While improving things like your search engine optimization in Baton Rouge can help your business’ growth skyrocket, the world of digital marketing can be pretty intimidating for those who feel overwhelmed by all it entails. Thankfully, we’re here to help you narrow down your focus to a few main ideas to ensure that you start off on the right foot!
Determine Long-Term Goals
Along with most tasks in life, setting a clear goal will help you be more effective. Therefore, the first step you can take to become a better digital marketer is to consider what you want to achieve. Do you want more traffic directed to your site? A higher conversion rate? Would you want to build or even rebuild your brand? Once you set a clear goal, you will have clarity on what actions you need to take to achieve the results you desire.
Understanding Brand Awareness
Creating brand awareness consists of more than just getting your brand out there for customers to see. You want to be strategic and become familiar with what it truly means to build a brand before wasting your efforts! When creating brand awareness, you will want to consider including as many pathways for your potential customers to connect with your brand as possible.
In addition to simply having a recognizable logo or color scheme, you will want to focus on things such as building a website with a chat tool, blog, and linked social media accounts to provide your visitors with more ways to engage with you!
Prioritizing SEO will help you improve your position in the search results, resulting in more traffic and leads. When you take advantage of SEO tactics and tools, you are able to monitor your position and get the inside scoop on what keywords or phrases your clients are already searching for, and ultimately what grabs their attention!
By focusing on SEO, you not only bring more traffic to your site, but also your leads are more likely to be converted into customers. If you are unfamiliar with SEO and are unsure where to begin, link building and content marketing are two of the most popular tactics and a great place to start!
Create Solid Content
The days when cliche, salesy content attracted customers are long gone! Most customers are now looking for businesses they can build a relationship of trust with before purchasing a product or signing up for a service. Posting quality content is key to building and maintaining relationships with customers! While deciphering what kind of content resonates with your viewers can often be trial and error, a few examples of quality content worth trying may include:
-Adding a blog
-Creating a “meet the team” video
-Running contests or raffles
In addition, posting content in a variety of forms can keep customers coming back to your site and social media pages!
At the end of the day, digital marketing is your business’ key to unlocking its full, online potential. Shift your gears into action by focusing on these tactics to improve your online presence, and you’ll be a seasoned digital marketer in no time!