Best Ways to Market Your Business on LinkedIn
LinkedIn has become a top network for marketing and social selling. As a business owner, you can use the professional network to connect and engage with potential customers and nurture them through the sales funnel. However, it’s not always clear as to how you can gain the edge over your competitors. With 500 million members on LinkedIn, being seen and heard is a challenge in itself.
Here are some of the best ways to grow your business using LinkedIn.
Connect with others and unlock new opportunities using the Messaging feature. You can easily message connections and get insights to help you start a conversation. With a few clicks, you can wish one of your connections a happy birthday or say congrats on their new job. Gestures like this go a long way in establishing relationships.
Sharing articles on LinkedIn is a great way to gain exposure and get people familiar with your brand. LinkedIn makes it easy to share an article, photo or update that gets people talking. Being a professional network, post articles that are insightful and educational. Use Social Studio to help you decide what to post.
Videos and Presentations
Your profile needs more than links to articles. Include valuable visual content such as videos and presentations. To make the task easier, upload videos from YouTube and presentations from SlideShare. If you already have this content, it only takes a couple of seconds to share!
Recommendations and Endorsements
Having an assortment of recommendations and endorsements enhances your profile. There are many skills you can list, but stick to the ones that add credibility to your profile. As people endorse you, it shows potential customers that you are good at what you do. Also try to get around 3-5 recommendations. These are more in depth and act as referrals.
Publications and Projects
Do you have any work that you want to share? Go for it! LinkedIn is the perfect place to highlight successful projects and books/articles that you have written and published. As people see these projects and the effort you’ve put into them, they will look at you as an industry leader.
Communication and Collaboration
LinkedIn offers a variety of ways to communicate with other LinkedIn users. Groups help you stay informed and in touch with people who have the same interests as you. You can join existing groups that appeal to you or start your own. If you do create your own group, be ready to take on the responsibility of participating and engaging with members.
If you were take away one thing from this post, it would be this: being active on LinkedIn helps market your brand. While there are many ways to engage on the professional network, the key is that you are active. Post articles or short videos a few days a week. Start a Group and send out invitations to grow your connections list. Comment on others’ posts. In time, you will see more and more opportunities to grow your brand.