For quite some time, Facebook’s organic reach has been declining. This is due to changes in the algorithm that attempt to create a more fulfilling and tailored experience to users. In doing so, businesses and brands have a harder time reaching potential customers. So, if you’ve been struggling to see results, it might not have anything to do with your internet marketing in Louisiana.
Thankfully, you do have some options when it comes to reaching a wider audience. Boosting your Facebook posts is one of them. When you boost your posts, you’re essentially paying to advertise your content. Taking this step allows you to reach more people, including those who aren’t currently following your page.
To ensure you’re making the most of your paid advertising budget, here are some important dos and don’ts for boosting Facebook posts.
DOs for Boosting Facebook Posts
- Set clear objectives. Define your goals and expectations. What are you hoping to accomplish by boosting your posts? It could be things like brand awareness, building a Facebook community or increasing sales.
- Narrow down your audience. Facebook lets you target the audience you want to show your ad to. By default, you can choose people who currently like or follow your page, as well as their friends. But you can also set a custom audience that reaches more people.
- Boost posts that are performing well. You don’t have to create new posts to boost all the time. You can take some of your best performing posts and boost them. At least you know they have potential!
- Use an automated tool. Because it can be time consuming to choose and post boosted posts, you can use an automated tool to help you. These tools schedule and automatically boost your top posts. Or you can hire a social media marketer like WSI Star Web Solutions!
DON’Ts for Boosting Facebook Posts
- Promote to a wide audience. Targeting too wide of an audience can cause you to skip over the people who really matter to your business. Pick the right audiences by using the custom targeting tools.
- Run for a long time. You should never run the same boosted post for too long. Otherwise, you run the risk of showing the same post to the same people and you don’t want them getting tired of your content!
- Boost the same ad for a similar audience. Evergreen posts do make great boosted posts, but you should avoid using the same ad for similar audiences. Tailor your ads to each audience and experiment with different content.
- Forget to monitor the post. After boosting a post, monitor its performance to see if your ROI is worth it. Analytics shows what’s working and what’s not so you can make changes in real time.
Boosting some of your Facebook posts is an excellent way to reach more people and make your best performing posts more visible. To speak with a social media marketer who can assist you in selecting, posting and monitoring your social media posts, contact WSI Star Web Solutions today.