A subdomain is an additional part to your domain name. Its purpose is to help people navigate to different parts of your website. For instance, using the example of ‘blog.yourwebsite.com,’ ‘blog’ is the subdomain, ‘yourwebsite’ is the primary domain and ‘.com’ is the top level domain.
While you can use any text as your subdomain, it should be easy to type and remember. But is a subdomain really something that you need, and if so, how will it impact your SEO in Jackson MS? Let’s find out!
When to Use a Subdomain
If you feel that you want to add another section to your website to enhance your brand, a subdomain can help. It allows you to provide further information to your visitors and direct them to your blog or ecommerce store.
Plenty of websites that you use on a regular basis have subdomains. For example, Google’s main search engine is google.com, but it also has maps.google.com and earth.google.com. Both of these are still part of Google’s main domain, but each has its own purpose.
The reasons to use a subdomain are to:
- Better organize your website’s content
- Provide more in-depth information on a topic
- Boost SEO and domain authority
- Enhance geo-targeted pages
- Create a separate ecommerce store
How Can a Subdomain Impact Your SEO in Jackson MS
So does a subdomain help or hurt your search engine optimization? As long as you have a dedicated person or team to manage your subdomain, it can be a great asset to your SEO. Here’s why.
Better on-site experience
Using a subdomain provides users with a better experience. For instance, if you want to provide in-depth information on a specific topic, you can include it on a subdomain. This way, you don’t have to include all of the information on your main site, as not everyone will be interested in it.
Boost site domain authority
Domain authority refers to how your website is perceived by others. This search engine ranking score was developed by Moz, a Software as a Service (SaaS) company. The higher your domain authority, the more trustworthy your site is. This will help it rank higher in the search engines.
Target international markets
If you have a wide target base, a subdomain can help. Because it contains specialized content, you can create content that caters to an international audience. You can include the words and phrases they use to make the content relevant and relatable. Watch your SEO rankings climb higher in other countries!
Insert keywords into your URL
Good SEO relies on good keywords. Affiliate your site with relevant keywords so that people can find you easily. Keep in mind that subdomains are typically created to be more niche. Let’s say a jewelry store sells jewelry at their physical location, but they also want to advertise repairs and cleaning. A subdomain allows you to target these niche keywords.
Subdomains may be separate entities to the main website, but they can have an impact on how your main domain ranks. If you would like to learn more about adding subdomains to your website, contact WSI Star Web Solutions today.