Customers are integral to your brand’s survival. You need new customers to keep growing your brand, and you need existing customers to become loyal advocates for your brand. This is why it’s important to get to know your customers – who they are, what problems they are trying to solve, what they love (and don’t love) about your product and so forth.
If you fail to reach your customers, your brand’s presence will quickly diminish. While you’re surely aware of the importance of personalization, it’s nice to be reminded of it at times. After all, your customers will continue to grow and evolve, so it’s up to you to keep up with them. Below are a few tips to help you get to know your customers better.
Analyze Analytics Across Touchpoints
You have a ton of data at your fingertips, but are you using it to your advantage? To understand your audience in meaningful ways, make sure you are looking at data from multiple touchpoints like social media analytics tools, mobile data platforms and Google Analytics. Doing so will give you insight into your customers’ habits, behaviors and preferences.
Spark a Conversation
One of the best ways to get to know your customers is by having a conversation with them. Don’t just assume you know your customers. Take the time to meet them, ask valuable questions and watch how they interact with others. You can do this through social listening, surveys and polls on social media.
Also, don’t underestimate the power of user-generated content (UGC). UGC builds credibility and offers a deeper insight into the minds of your customers. Fortunately, UGC is worth the effort, especially if your audience is mostly younger millennials and Gen Zs.
Start a Brand Loyalty Program
Shoppers like to be rewarded for being a loyal customer, and a brand loyalty program is an easy and effective way to do this. You can reward customers with points, discounts or special offers. Not only will you be rewarding customers, but also gathering a wealth of data in the process. Don’t forget to keep customers informed of developments and news as part of your program.
Respond to Positive and Negative Reviews
Gathering more reviews for your business should always be a priority. Reviews build trust, increase sales and showcase your company’s reputation. No matter where customer reviews are posted, make sure that you respond to them. Doing so will humanize your brand and show your commitment to the customer experience. And, you’ll get a ton of fresh customer insight.
Personalize Your Deals and Discounts
People love to save money, but different deals appeal to different people. For example, $20 off $100 is great for people looking to place a large order, but what about those who may only be looking to spend $50? This is why it’s worthwhile to tailor your discounts and incentives. Personalization targets the right people, increases sales and fosters brand loyalty.
These are just some of the ways that you can learn about your customers. No matter how much we evolve in technology, successful businesses always share one basic thing in common: happy customers. To discuss your digital marketing strategy and how to better understand your audience, contact WSI Star Web Solutions today.