When it comes to attracting and converting customers, content marketing is one of the most effective tools you have. In 2023, we can expect content marketing to evolve. From various content formats to different social media platforms to a greater adaptation of AI technology, there is plenty to keep content marketing alive and well.
As we go through another year, here are three content marketing trends that you’ll want to keep at the forefront of your strategy.
1. Artificial Intelligence
Artificial intelligence (AI) and content writing complement each other. As the demand for personalization intensifies, AI is becoming a more valuable tool. There are a number of AI solutions coming to the market that assist with writing emails, subject lines, ad copy and more.
These tools will be especially useful to content writers who have a lot of copy to write. Even though AI isn’t to the point where it can create content from scratch, it can help content writers start and finish a piece of content. This way, they can spend more time on other aspects of content creation.
2. Short-Form Immersive Video
Video has been viewed as one of the most valuable content types, which is why social platforms prioritize video content on their algorithms. Because short-form videos have been so successful, we can expect to see brands experimenting with them even more.
As you create your own immersive videos, here are some tips to keep in mind:
- Keep them short. Successful videos tend to be between 15 and 30 seconds long.
- Include a surprise. Reward viewers for watching your video with a surprise twist or reveal, such as a new product or transformation.
- Add captions. To keep people watching (especially those who don’t have their volume turned on), add interesting captions.
- Experiment with new sounds. Remix tracks or create your own sounds to make your videos more interesting.
3. Long-Form Content
Long-form content isn’t going anywhere. In fact, you can expect it to be a crucial part of your marketing strategy. While short-form videos and infographics are a great way to get your brand noticed, it’s the long-form content that truly educates and informs readers.
Plus, long-term content is great for SEO and building backlinks. Focus on writing high quality content such as ebooks, how-to guides and blog posts. Between 2,000 and 3,000 words is ideal – and over 3,000 words for extra-long-form content. Not every topic is right for these types of posts, so choose your topic wisely.
Content is a cost-efficient and effective tool that can do wonders for your brand. Keep in mind that content comes in many forms, so it’s important to choose the best format and post it to the right places. To learn more about enhancing your content marketing strategy, contact WSI Star Web Solutions today.