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2019 Holiday SEO Tips to Rock Your Business

To make the most of December, it’s important to have a Mississippi SEO strategy established ahead of time. This way, you can drive traffic to your site and capture more sales. To ensure you are taking advantage of the Christmas shopping season, here are some holiday SEO tips to follow.

Review Your Site’s Load Times and Performance

Check your site’s performance to make sure there are no issues that could prevent people from shopping with you. If customers have to deal with slow load times, broken links and other problems, they’re more likely to bounce off your site and buy from a competitor instead.

There are a number of tools you can use to analyze your site’s performance, such as Google PageSpeed Insights, SEMrush and Copyscape. Here is what we recommend keeping an eye out for:

  • Slow site speed
  • Broken URLs
  • Duplicate content
  • Lack of internal links
  • A lot of redirects
  • Unsecured pages

Study Last Year’s Trends

To help you focus on the most important aspects of your Mississippi SEO strategy, study last year’s trends. What pages were most successful last year? What was your conversion rate? How did visitors behave on certain pages? By figuring out which pages were most successful, you can focus on them again this year.

The two tools we recommend using to study trends are Google Analytics and Google Search Console. Analytics shows real-time information about your site, including how many people have visited, the region they’re from and the most successful marketing tactics. Google Search Console helps you monitor, maintain and troubleshoot your site’s presence in the search results.

Identify Relevant Keywords

There are a number of tools you can use to identify popular keywords like Google’s Keyword Planner. Using this tool, you can discover high-volume seasonal keywords. Keep in mind that holiday keywords can be difficult to rank for because of the competition. To drive qualified traffic to your site, also consider keywords that have low to medium competition.

If your brand has a limited budget, long-tail keywords can separate you from the competition. These keywords are highly specific and have lower search volumes, but they are more likely to match exactly what the user is shopping for. This can result in more click-throughs and conversions.

Create Holiday Landing Pages

When users click on your ads, it’s important to bring them to a relevant landing page. Sending them to a generic homepage will be confusing, and they may bounce off your page if they don’t feel like digging through your site to find what they’re looking for.

To ensure you’re using your time wisely, create your landing pages and use a 302 redirect (it’s temporary) to keep them hidden. This way, you can optimize the pages and send the bots to crawl them. When it’s time to run your ads, make the landing pages visible to users.

By now, you should have a solid holiday marketing strategy in place. However, these helpful tips can be utilized throughout the month of December to keep relevant traffic coming your way. For more unique holiday marketing strategies, contact WSI Star Web Solutions.

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I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

Burns Smith and WSI Star Web Solutions has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

Kathryn Smith

Burns Smith and WSI Stat Web solutions have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.

2019 Holiday SEO Tips to Rock Your Business | WSI Star Web Solutions
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