Best Practices for Marketing During COVID
A lot of people are tired of hearing about COVID, but this virus isn’t going away anytime soon. This means that as marketers, we must be sensitive about how to proceed with internet marketing in Louisiana. All messages sent to your audience should reflect the global crisis. After all, millions of Americans are out of work or making less money, so they must be cautious with the purchases they make.
That said, a pandemic doesn’t mean you have to slow or stop your marketing efforts. In fact, research shows that during economic uncertainty, it’s better to increase your marketing spend – not decrease it. With this in mind, let’s look over the best practices for marketing your products and services during COVID.
Start with Customer Empathy
No matter how you choose to move forward, always send the message that you care about your customers. People’s attitudes and behaviors are shifting due to the pandemic, so it’s important to listen online to see how your audience is feeling right now. If you can put this empathy into your marketing messages, they’ll sound more genuine and trustworthy. We’re all in this together.
Share Authentic Stories
Remind your customers that your business is human, too. Share stories about your employees and how they’re working amid the crisis. Shine a light on the healthcare community and other essential workers. Give examples of how you’re practicing social distancing and keeping people safe within your own communities.
Donate Time and Money
Businesses need to give right now. People are counting on them to step up and provide as much value as possible to their communities. Every business needs to be creative in how they do this, so realize that there are many ways to be charitable. For example, you can host a virtual event to raise money, donate some of your sales to a charitable organization or eliminate subscription fees. Find a way to give back – it’s the right thing to do.
Plan for a New Normal
In the beginning of this crisis, a lot of people thought we just had to make it through a few months and we’d be in the clear. Unfortunately, this is not the case. Some experts even warn that we may have to practice social distancing until 2022 if a vaccine is not found. So, it’s safe to say that this is a new normal for us.
With this in mind, be prepared to market in a new era. People are going to have uncertainties and fears about what’s to come, so it’s in poor taste to use aggressive sales tactics. You’ll need to balance the economic livelihood of your business with keeping customers informed and engaged.
Marketing during COVID won’t be easy, but the more you can understand your audience, anticipate their needs and find solutions to their problems, the better positioned you will be to survive this crisis. If you feel that your internet marketing in Louisiana could use a COVID-19 refresh, contact WSI Star Web Solutions today.