E-A-T Creating Content that Google Wants
Some people believe that E-A-T is one of the most important factors for SEO in Louisiana. While it’s unclear exactly how much E-A-T affects rankings, it’s something that you want to give attention to. Long gone are the days when you could make a few changes and boost your rankings overnight. Today, you must earn your spot by building expertise, showing your authority and developing trust – which is exactly what E-A-T stands for.
In this post, we’re going to cover the basics of E-A-T, what each pillar stands for and how to incorporate them into your SEO strategy.
Expertise
Google wants to provide users with accurate, helpful information, which is why it matters who writes your content. Your writers should be experts in your field and able to discuss specific topics that your audience is interested in. Some of your best writers are in your workplace. They can contribute to your blog and share insightful information that your audience can learn from.
Authoritativeness
One signal of authoritativeness is links. The quality of your links matters more than the quantity, but the number of links is still important because this tells Google that people recognize your expertise. The best way to build authoritativeness is by creating useful content that solves customer challenges. If people like what they read, they’ll be more likely to link to your content.
Trustworthiness
Trust is something that develops over time, but there are ways to start building this type of relationship. For example, highlight any awards, credentials or endorsements you’ve received over the years. Place trust signals on your website, make sure your security certificate is up to date and ensure a safe checkout process. The more people trust you, the more likely they are to consider you for their needs.
E-A-T and YMYL Pages
It’s important to point out YMYL pages when talking about E-A-T. YMYL stands for Your Money Your Life. These websites contain information that can impact the health, safety and financial stability of users, which is why Google pays special attention to them.
Google is looking for more than relevant information on YMYL pages – it’s looking for correct information. Because misleading information can negatively impact the quality of a person’s life, E-A-T is especially important for these pages.
By focusing on great content that informs, educates and inspires your readers, Google will reward you with higher placement. If your website could benefit from an improved SEO Louisiana strategy that incorporates the three pillars of E-A-T, contact WSI Star Web Solutions today.