Increasing Engagement Through Better UX
You can learn a lot about what people think of your website based on how long they visit. The longer users stay on your site, the more they engage and learn about your business. This is why user experience, or UX, is so important. If you don’t provide a good user experience, people aren’t going to stick around and learn about your products and services.
Let’s explore the most important ways that you can improve your website’s user experience and increase engagement among users.
Design for Your Audience
Research your target audience and design with them in mind. If your product sells to busy moms, how can you arrange your information so that it’s easy, accessible and enjoyable to read? If you receive feedback on what you can do better, listen to your users and make the adjustments.
Stick to the Details – Less is More!
You have seconds to grab a visitor’s attention, so refrain from putting them on information overload. Include only the most important facts on your homepage, and use your inner pages to share more detailed information about your products.
Use Visuals to Convey a Message
Incorporating the right visuals helps your visitors stay focused and interested. Custom photography is always best, but if you’re short on time, you can rely on stock photos too. By editing the images, you can turn them into unique photos for your brand.
Choose Readable Font
Don’t get carried away with the font you select. It should be easy to read and consistent across the website. If you have important points or instructions to share, consider adding in bullet points to highlight the information.
Leave Enough White Space
White space, or negative space, is the part of your website that is left blank. Visitors need a breather when they visit your site, so be sure to ditch excess junk and leave behind some blank space.
Put Important Info Above the Fold
Websites have changed a lot over the years, but it’s still important to keep the best information at the top of the site, or “above the fold”. This way, users are shown the best content first, and then they can decide if they want to continue through your site.
Include Calls to Action
Calls to action tell users what you want them to do next. Place CTAs in different locations on your site to guide users to carry out the appropriate actions such as “Shop Now” or “Sign Up Today.” Also, be sure to include your contact information in obvious places.
A large percentage of people will be accessing your site from their mobile device, so you must consider each user’s experience. A responsive website is the easiest way to provide everyone with a seamless experience regardless of the device being used.
The better the UX, the longer visitors will stick around! By following our simple tips above, you can improve your site’s user experience and invite people to stay longer.