Is your brand on YouTube? It should be. YouTube has over 1.9 billion monthly active logged-in users. Roughly 400 hours of video are uploaded to the network every minute, and over one billion hours of video are watched daily. With so much content to enjoy, people can’t help but get hooked. In fact, many people …
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Pay-per-click advertising is a way to generate clicks by advertising on the search engines. PPC ads are sponsored ads usually placed at the top of the search results pages. They are marked with “ad” and always placed above the organic listings. PPC has a reputation for being expensive, but this is only the case if …
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Try These 8 Tips to Get More Followers on Instagram By now you probably know that Instagram is a growing channel that lets businesses engage their customers. You can use the channel to humanize your brand, highlight your product or service, recruit future employees, entertain customers and generate new business. The thing is, it’s hard …
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Simple Ways to Boost Sales with Email Marketing Email marketing is one of the most successful marketing strategies available to businesses of all sizes. In fact, studies show that email marketing generates more sales than social media, and that the median email marketing ROI is 122%. If you’re not seeing favorable results, it’s probably time …
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How to Optimize Images for SEO Images play an important role in making your content more attractive and engaging to users, but they also matter to SEO. To ensure that your images are working for you and not against you, it’s important that they are properly optimized. In this post, I will teach you how …
3 Reasons to Use Web Analytics to Grow Your Business Web analytics is the study of online user behavior. This information is used to improve the user experience and generate more ROI for your brand. Web analytics software gathers data such as page views, time spent on page, traffic sources and visitor demographics. To start …
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How to Do LinkedIn Marketing in Under 30 Minutes a Day LinkedIn remains the largest professional network in the world. According to recent statistics, two professionals join LinkedIn every second. The quality of users is exceptionally high as well. Fifty percent of Americans with a college degree use LinkedIn, and 45 percent of LinkedIn users …
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5 Effective Video Content Options for LinkedIn Did you know that LinkedIn users are 20x more likely to share video posts than any other form of content? With these engagement rates, LinkedIn gave extra attention to video content in 2018. The professional network rolled out new features and tools to help make posting and consuming …
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SEO Risks that Could be Worth Taking To be successful with SEO, you have to be somewhat aggressive. Even though it takes time to see your hard work pay off, SEO remains a vital part of your online presence. Without it, your target audience would have a hard time finding you online, and business would …
How to Guide More People to Your Content Content takes a lot of time and effort to produce. You must choose a topic, write the content and publish it to various platforms. You may even pay to promote some of your best work. It would be a shame to go through all this work and …
