Best Practices for Paid Search in 2019 Paid advertising is still one of the best ways to promote your products and services in front of a wide audience in a short amount of time. It has quick results, and the results are easy to track and measure. If you’re not doing PPC marketing, you’re probably …
Category Archives: Blog
7 Forms of Online Advertising that You Should Know
7 Forms of Online Advertising that You Should Know Online advertising is a broad term used to describe advertising on the internet to gain web traffic and deliver promotional messages. An important part of your digital marketing mix, online advertising allows you to target specific consumers, control your brand image and gain insight on who …
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5 Tips for Writing Effective Calls to Action
5 Tips for Writing Effective Calls to Action In marketing, a call to action (CTA) is a word or phrase on your advertisement that tells people what you want them to do next. The more information you convey, the more likely your target audience is to click. However, space is limited, so you must find …
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4 Reasons Why Local SEO is More Important than Ever
4 Reasons Why Local SEO is More Important than Ever Local SEO is an effective way to market your local business online. According to Google, 46% of searches now have local intent. Local searches often include a location or ‘near me’ so that Google knows the person is looking for suggestions based on their whereabouts. …
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Make the Latest Email Marketing Trends Work for You
Make the Latest Email Marketing Trends Work for You Email marketing is far from dead. It is a powerful connection between you and your customers, and it’s not affected by the search algorithms. According to Statista, there were 3.7 billion email users globally in 2017. This number is expected to increase to 4.3 billion by …
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10 Ways to Drive More Traffic to Your Website in 2019
10 Ways to Drive More Traffic to Your Website in 2019 One of the most common questions that marketers and business owners have is how to drive more traffic to their websites. Even with all of the new technological updates and algorithm refinements, some of the best ways to increase traffic reverts to the basics: …
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Be a More Efficient Content Writer with these Simple Tips
Be a More Efficient Content Writer with these Simple Tips At one point or another, most business owners find themselves creating content for a blog post, news article or website. After all, you know your business best and can offer fresh insight that other people might not have. While it’s ideal to have a dedicated …
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Which Social Media Platform is Right for Your Business?
Which Social Media Platform is Right for Your Business? All businesses benefit from being active on social media. Since time is limited, you must choose your social networks wisely. Instead of spreading yourself thin across all the major social networks, it’s best to be active on just a few. You’ll need to do some research …
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How to Spruce Up Your Landing Pages for the Holidays
How to Spruce Up Your Landing Pages for the Holidays PPC landing pages need to be tweaked for the holiday season. In order to meet the expectations of your holiday shoppers, you must have landing pages that support your PPC campaigns. If a shopper clicks on your ad for a holiday cookie gift basket, they …
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5 Ways to Manage Your Local Listings
5 Ways to Manage Your Local Listings Local listings are an important part of your online presence. They help users find your business through online directories, search engines and map applications. They also keep your business consistent across the internet, helping you develop a brand image and boost SEO efforts. A lot goes into a …