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5 Landing Page Mistakes and Why to Avoid Them
May 26, 20165 Landing Page Mistakes and Why to Avoid Them Few things in life are truly perfect. Your landing pages included. It’s very difficult to create the perfect landing page that converts the majority of your visitors. Thank heavens for the ability to split test so that you can at least get an idea of the things ...Read More →Tips for Creating a Killer Mobile Marketing Strategy
April 7, 2016Tips for Creating a Killer Mobile Marketing Strategy Are you interested in amping up your mobile marketing strategy? Creating an effective mobile marketing campaign is crucial if you want to connect with your mobile audience and surpass your competition. More than ever before, people are connected to their mobile devices and using them to research products ...Read More →5 Barriers Hurting Your Conversion Rates
March 30, 20165 Barriers Hurting Your Conversion Rates One of the main purposes of having a website is to convert traffic into leads. If you’re not seeing this happen, it could be that your website is doing you more harm than good. If this is the case, the solution could be something easy, such as a new, responsive ...Read More →Signs Your Website Needs an Update
March 24, 2016Signs Your Website Needs an Update It’s not always easy to determine if your website needs an update. If you haven’t updated your site in some time, it’s likely that it could benefit from a facelift. Likewise if you feel that your website doesn’t stack up to the competition. If you are embarrassed to point potential ...Read More →How to Build Trust on Social Media
March 11, 2016How to Build Trust on Social Media By now, your company probably has some type of presence on social media. But you may have found that it’s getting more difficult to reach your audience. People are growing tired of being advertised to, and they are especially good at tuning out automated, robotic messaging. Building trust is ...Read More →What are the Benefits of Guest Blogging?
March 4, 2016What are the Benefits of Guest Blogging? Have you been asked to provide someone with a guest blog? You may be flattered at the gesture, but what does it really mean to guest blog, and what benefits will it bring your business? Typically speaking, guest blogging is a great opportunity to gain a bigger following on ...Read More →Try These 8 Tips to Get More Followers on Instagram
February 17, 2016Try These 8 Tips to Get More Followers on Instagram By now you probably know that Instagram is a growing channel that lets businesses engage their customers. You can use the channel to humanize your brand, highlight your product or service, recruit future employees, entertain customers and generate new business. The thing is, it’s hard to ...Read More →10 Tips to Help You Write Better Social Media Content
January 28, 201610 Tips to Help You Write Better Social Media Content Content will continue to be crucial for your digital marketing strategy in 2016, so it’s a good idea to redefine the expectations you have for it. Not only does the content on your website and blogs count, but so does the content posted on your social ...Read More →How to Drive Traffic to Your Blog from Facebook
January 14, 2016How to Drive Traffic to Your Blog from Facebook One way to drive traffic to your blog is by posting content on Facebook. The problem is that there is so much noise on Facebook, it can be difficult to get your content noticed. You do have the option to “boost” your posts, but driving organic traffic ...Read More →10 SEO Factors You Can’t Ignore
January 6, 201610 SEO Factors You Can’t Ignore Despite what some say about SEO being dead, an SEO strategy is a critical part of your online presence. Without a well-constructed SEO strategy, your customers won’t be able to find you when conducting their searches. Let’s say you provide residential painting services in the area. When people search for ...Read More →